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Posts tagged ‘SMART Goals’

Goals. What’s the purpose??

One sure way to ensure the best possible opportunity to motivate, and improve performance in an employee, is to use Goals. Starting today we will begin to look at SMART Goals.

S = Specific

M = Measurable

A = Attainable

R = Realistic

T = Timely

          SMART Goals are Goals that have the above qualities. The Goal process itself calls for accountability from both the Leader and the Employee. Over the next few days we will look at what “SMART” means as well as examine the accountability piece of the process. Today we look at the word, Specific.




Goals should be straightforward and emphasize what you want to happen. It is important that you make sure the Employee is clear on what is expected from them. Specifics help us to focus our efforts and clearly define what needs to be done.

 Specific is the What, Why, and How of the SMART model!


WHAT do they need to do? Use action words such as direct, organize, coordinate, lead, develop, plan, build etc.


WHY is this important to do at this time? What do you want to ultimately accomplish? Make sure you explain the benefits possible for the Company/ Organization and the Employee. It is important that the Employee see that you are looking at this as a Win-Win situation and you care about THEIR success!


HOW are you going to do it? (By……what date/time). Field and answer all the questions the Employee may have. Remember, you want them to succeed and making sure they know all they need to know is the key!

Ensure the goals you set are very specific, clear and easy to understand. Instead of setting a goal to increase sales or profits, set the amount of increase you want to see by when and how. Such as, “Stan, I would like to see your sales increase by 10% over last week by the close of business Friday. If you make the extra 10 cold calls each day and make sure you are suggestive selling the close item of the week on each call as we discussed, I am confident that you will succeed. Do you have any further questions I can answer for you?”

With this approach, you can increase the production of your employees, improve your work environment, and show your Team you care about their personal success!

We will look at the “M, Measurable” on the next blog!!

Until then,